Toothfairy

The Challenge

Over 19 million dentist appointments were missed during Covid-19, creating a national dental crisis with 1 million workdays lost annually to dental issues. Patients struggled with accessibility, affordability, and timely access to dental care when needed most.

The Solution

A clean WordPress marketing site that positions Toothfairy's mobile app as on-demand dental care, virtual consultations, clear aligners with professional supervision, and B2B wellness plans for NHS, Sainsbury's, and DHL. The visual system reinforces trust with credibility markers, regulatory badges, and patient-first copy.