Toothfairy

The Challenge

Over 19 million dentist appointments were missed during Covid-19, creating a national dental crisis with 1 million workdays lost annually to dental issues. Patients struggled with accessibility, affordability, and timely access to dental care when needed most.

The Solution

A clean WordPress marketing site that positions Toothfairy's mobile app as on-demand dental care — virtual consultations, clear aligners with professional supervision, and B2B wellness plans for NHS, Sainsbury's, and DHL. The visual system reinforces trust with credibility markers, regulatory badges, and patient-first copy.