Giant Baby Steps

The Challenge

Brands often struggle to authentically connect with culture by relying on surface-level advertising rather than deep cultural understanding. Marcus needed a portfolio that demonstrated his cultural intelligence framework — fusing behavioral data, strategy, and creative direction — across diverse global markets.

The Solution

A WordPress portfolio built on a charcoal-dark palette with refined typography, organized to highlight global ECD/CCO experience across USA, MENA, Germany, and Colombia. Multilingual support and case studies for major brands let visitors quickly grasp the scale and breadth of the work.